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2014年9月17日星期三

Living History - Hillary Rodham Clinton (二手7成新 RM5 不包邮)

Photo: Living History - Hillary Rodham Clinton (二手7成新 RM5 不包邮)

The Phenomenal #1 Worldwide Bestseller

WITH A NEW AFTERWORD

Hillary Rodham Clinton is known to hundreds of millions of people around the world. Yet few beyond her close friends and family have ever heard her account of her extraordinary journey. She writes with candor, humor and passion about her upbringing in suburban, middle-class America in the 1950s and her transformation from Goldwater Girl to student activist to controversial First Lady. Living History is her revealing memoir of life through the White House years. It is also her chronicle of living history with Bill Clinton, a thirty-year adventure in love and politics that survives personal betrayal, relentless partisan investigations and constant public scrutiny.

Hillary Rodham Clinton came of age during a time of tumultuous social and political change in America. Like many women of her generation, she grew up with choices and opportunities unknown to her mother or grandmother. She charted her own course through unexplored terrain -- responding to the changing times and her own internal compass -- and became an emblem for some and a lightning rod for others. Wife, mother, lawyer, advocate and international icon, she has lived through America's great political wars, from Watergate to Whitewater.

The only First Lady to play a major role in shaping domestic legislation, Hillary Rodham Clinton traveled tirelessly around the country to champion health care, expand economic and educational opportunity and promote the needs of children and families, and she crisscrossed the globe on behalf of women's rights, human rights and democracy. She redefined the position of First Lady and helped save the presidency from an unconstitutional, politically motivated impeachment. Intimate, powerful and inspiring, Living History captures the essence of one of the most remarkable women of our time and the challenging process by which she came to define herself and find her own voice -- as a woman and as a formidable figure in American politics

Source:
http://www.amazon.com/Living-History-Hillary-Rodham-Clinton/dp/0743222253

2014年9月5日星期五

Eat People and Other Unapologetic Rules for Game-Changing Entrepreneurs - Andy Kessler (二手8成新 RM3 不包邮)



How entrepreneurs find the next big thing-and make it huge.

The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?

Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled.

Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as:

Eat people: Get rid of worthless jobs to create more wealth for everybody
Create artificial scarcity for virtual goods
Trust markets to make better decisions than managers

Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat?

Source:
http://www.amazon.com/Eat-People-Unapologetic-Game-Changing-Entrepreneurs-ebook/dp/B0049U4KC6

2014年7月29日星期二

Guide to Online Retailing - Carol Fung (二手8成新 RM10 不包邮)



Product Description:

The MPH Masterclass Series is a new line of “how-to” books written by top Malaysian names who are experts in their respective fields. Among the titles published in this series are Amber Chia's Guide to a Successful Modeling career and Kid Chan's Guide to the Business of Photography. The third and latest in this series is Carol Fung's Guide to the Business of Online Retailing


Setting up an online shop is a dream for many Malaysians. However, it is an area that is still undeveloped largely due to the lack of guidance on infrastructure and facilities as well as operational best practices.

Carol, who has been running her own online retailing business for more than a decade, is eminently suited to write this book. A certified eBay trainer, she has taught hundreds of people how to do online retailing through workshops and seminars organized by the likes of Malaysia Digital Enterprise Exchange (MDEX) and Gorgeous Geeks (an organization that promotes the use of IT among female entrepreneurs). When she first started out, Carol had to learn by trial and error. In this single volume, she shares her accumulated knowledge and experience in this field.

With this book in hand, you can avoid the pitfalls and adopt the best practices that will give you a leg up in your quest to start your own successful online retailing business.



Product details:
Product ID : 9789674151287
Format : Paperback
Publisher : MPH Group Publishing Sdn Bhd
Published Date : 02-AUG-2013

2014年6月28日星期六

书本评荐: Big Data: A Revolution That Will Transform How We Live, Work and Think - Viktor Mayer-Schonberger & Kenneth Cukier



大数据这个名词在前两年开始风行, 大家都对大数据时代充满期待,认为大数据的出现可以帮助人类解决很多决策上的困难甚至可以预知未来的趋势!

数据其实无时无刻都出现在的我们的生活中,去哪间餐厅,去餐厅点什么食物/饮料,会和多少个人去餐厅通通都是数据。随着网际网络越拉越普及,让数据的收集变得简单。拥有很多数据还不足够,科技的发达让电脑越来越聪明,可以用来分析和串联庞大的数据库,大数据的时代因此而产生。大数据时代的产生其实结合了天时地利人和,而我们未来的社会也会因此而发生重大的改变。

大数据可以做什么呢?通过特定地点人们在google引擎的热门搜索,电脑可以预测到某个地方可能有传染病。透过GPS定位系统,电脑知道人们活动的范围会规律(商家可以针对地点做销售的部署) 。经由音乐网站的数据,电脑可以分析出什么样的歌词比较吸引消费者的目光。观看电视的时间和频道,大数据也可分析出看体育节目的也同时会喜欢惊悚电影。在购物网站,我们常可以看到可能适合你的产品,这也是大数据的功劳。可以说,到了21世纪,大数据的效应充斥在每个人的生活中。

看完了这本书,让我了解到大数据的威力,同时也产生很大的担忧。可以预见的是,未来的世界,拥有数据的人将会占尽先机。因为有了大数据,消费者的习性都会被一一掌握。例如拥有大数据的作者会知道什么样的内容,什么样的用字,什么样的编排,什么样的封面会更吸引消费者。相较来说,没有大数据的独立作者就会处于劣势。对于大企业,大数据的出现将会巩固他们原本的实力,使得富者愈富。而小企业的生存空间将会被进一步的压缩。我能想到唯一的方法就是小企业,小人物在没有大数据的支撑下,必须不断地创新不断的开创才能和大企业共存。

大数据的出现也会让product life cycle更缩短。在数据还没有如此强大之前,传统的开创者例如FORD和IBM,可以拥有几十年甚至几百年的优势,可是我们现在看Apple和Nokia,他们的辉煌优势也不过十多二十年。未来的产品将会面对更严峻的挑战,开创的优势也不能维持太久,唯一的路就是不断得进步。

在日常生活中,我们都在不知不觉中成为大数据的一分子。很多销售通路都会要消费者申请会员卡: Tesco club card, Watson's card, Popular card等等,难道他们只是单纯想吸引消费者而给予折扣和积分吗?更为重要的是他们从会员卡中收集到的数据将会帮助商家更为了解消费者,从中可以调整销售策略和做更个人化的市场策略。

再看看我们智慧型手机的App(应用程式),很多App都是免费下载的,可是这个世界上真的有免费的午餐吗?简单一些的就希望我们会在下载App后购买东西,例如Candy Crush的法宝和直接通关的便利。一些就依靠App里面的广告收入,可是这些收入是很少的,因为消费者看到广告大部分都不会看,就算不小心按到也会快速关闭。 到底App靠什么换钱呢?数据就是那个值钱的东西。只要流量够大,有足够的数据可以分析,这些App Developer就可以利用收集的数据做分析,卖给相关的企业和做内部提升,新的产品也会越拉越贴近消费者的需要。这是好事还是坏事?好事就是我们的需要会被满足,坏事就是口袋里的钱会不知不觉地被掏空。

你准备好面对大数据了吗?这本算是相当入门的书籍,值得一看!


2014年5月20日星期二

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth - T. Harv Eker (二手8成新 RM10 不包邮)

 

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!
Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.

In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

Source:
http://www.amazon.com/Secrets-Millionaire-Mind-Mastering-Wealth/dp/0060763280

2014年5月18日星期日

Your Money Ratios: 8 Simple Tools for Financial Security at Every Stage of Life -- Charles Farrell (二手6成新 RM2 不包邮)



A leading financial adviser offers a groundbreaking and simple approach to tackling personal finance by breaking down formulas used by the most successful businesses.

A troubled economy calls for answers. People need sound, easy-to-follow financial advice that can be implemented immediately. For the first time, a leading financial adviser has developed a remarkable set of guidelines to give individuals the same kind of objective insight into their personal finances that successful businesses have. Your Money Ratios will help readers effectively manage debt, invest prudently, and develop a realistic and effective savings plan to ensure both financial success and security. Readers need only plug their income and age into Farrell's ratios to get an instant picture of their savings status and overall financial health, as well as a road map for the important choices for the future. Some key ratios include:

The Capital-to-Income Ratio: how much capital (savings) you should have if you plan to retire at 65

The Mortgage-to-Income Ratio: the maximum mortgage debt you should carry and still have sufficient capital left for comfortable savings

The Education-to-Average-Income Ratio: the amount of education- related debt you can safely incur based on anticipated average earnings after obtaining your degree

Source:
http://www.amazon.com/Your-Money-Ratios-Financial-Security/dp/1583334165

The Money Secret - ROB PARSONS (二手8成新 RM2 不包邮)



 Practical and life-changing, THE MONEY SECRET will totally revolutionise your attitude to money and show how it can either be the source of freedom and happiness or a burden of guilt and debt. When you have finished this powerful story you will want to cut up your credit cards forever and rid yourself of the power of the banks and lenders and advertisers who dupe us all into a spending frenzy based on false promises and slick delusions. As well as offering solutions this book will challenge the status quo and question current spending habits. Rich or poor, we have all at some time felt in despair about money and its power over our lives. Rob Parsons shows a new way forward which will change your life, focus your priorities and put you back in control.

Source:
 http://www.amazon.co.uk/Money-Secret-Rob-Parsons/dp/0340995963

2014年5月16日星期五

THE HARMONY SILK FACTORY - TASH AW (二手6成新 RM2 不包邮)

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 Tash Aw's highly original first novel juxtaposes three accounts of the life of an enigmatic man at a pivotal and haunting moment in Malaysian history.

The Harmony Silk Factory is the textiles store run by Johnny Lim, a Chinese peasant living in rural Malay in the first half of the twentieth century. It is the most impressive and truly amazing structure in the region, and to the inhabitants of the Kinta Valley Johnny Lim is a hero-a Communist who fought the Japanese when they invaded, ready to sacrifice his life for the welfare of his people. But to his son, Jasper, Johnny is a crook and a collaborator who betrayed the very people he pretended to serve, and the Harmony Silk Factory is merely a front for his father's illegal businesses. Centering on Johnny from three perspectives-those of his grown son; his wife, Snow, the most beautiful woman in the Kinta Valley (through her diary entries); and his best and only friend, an Englishman adrift named Peter Wormwood-the novel reveals the difficulty of knowing another human being, and how our assumptions about others also determine who we are.

Joseph Conrad, W. Somerset Maugham, and Anthony Burgess have shaped our perceptions of Malaysia. Now, with The Harmony Silk Factory, we have an authentic Malaysian voice that remaps this literary landscape. Through this examination of a compelling, mysterious, and larger-than-life character, Tash Aw gives us an exquisitely written look into another culture at a moment of crisis.

Source:
http://www.amazon.com/The-Harmony-Silk-Factory-Tash/dp/157322300X

2014年5月15日星期四

THE DEVIL WEARS PRADA - LAUREN WEISBERGER (二手6成新 RM2 不包邮)

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From the author of REVENGE WEARS PRADA, a delightfully dishy novel about the all-time most impossible boss in the history of impossible bosses.

Andrea Sachs, a small-town girl fresh out of college, lands the job “a million girls would die for.” Hired as the assistant to Miranda Priestly, the high-profile, fabulously successful editor of Runway magazine, Andrea finds herself in an office that shouts Prada! Armani! Versace! at every turn, a world populated by impossibly thin, heart-wrenchingly stylish women and beautiful men clad in fine-ribbed turtlenecks and tight leather pants that show off their lifelong dedication to the gym. With breathtaking ease, Miranda can turn each and every one of these hip sophisticates into a scared, whimpering child.

THE DEVIL WEARS PRADA gives a rich and hilarious new meaning to complaints about “The Boss from Hell.” Narrated in Andrea’s smart, refreshingly disarming voice, it traces a deep, dark, devilish view of life at the top only hinted at in gossip columns and over Cosmopolitans at the trendiest cocktail parties. From sending the latest, not-yet-in-stores Harry Potter to Miranda’s children in Paris by private jet, to locating an unnamed antique store where Miranda had at some point admired a vintage dresser, to serving lattes to Miranda at precisely the piping hot temperature she prefers, Andrea is sorely tested each and every day—and often late into the night with orders barked over the phone. She puts up with it all by keeping her eyes on the prize: a recommendation from Miranda that will get Andrea a top job at any magazine of her choosing. As things escalate from the merely unacceptable to the downright outrageous, however, Andrea begins to realize that the job a million girls would die for may just kill her. And even if she survives, she has to decide whether or not the job is worth the price of her soul.

Source:
http://www.amazon.com/The-Devil-Wears-Prada-Novel/dp/0767914767

THE RULE OF FOUR - IAN CALDWELL & DUSTIN THOMASON (二手6成新 RM2 不包邮)

http://upload.wikimedia.org/wikipedia/en/7/77/The_Rule_of_Four.jpg

 One part The Da Vinci Code, one part The Name of the Rose and one part A Separate Peace . . . a smart, swift, multitextured tale that both entertains and informs.”—San Francisco Chronicle

NEW YORK TIMES BESTSELLER

Princeton. Good Friday, 1999. On the eve of graduation, two friends are a hairsbreadth from solving the mysteries of the Hypnerotomachia Poliphili, a Renaissance text that has baffled scholars for centuries. Famous for its hypnotic power over those who study it, the five-hundred-year-old Hypnerotomachia may finally reveal its secrets—to Tom Sullivan, whose father was obsessed with the book, and Paul Harris, whose future depends on it.

As the deadline looms, research has stalled—until a vital clue is unearthed: a long-lost diary that may prove to be the key to deciphering the ancient text. But when a longtime student of the book is murdered just hours later, a chilling cycle of deaths and revelations begins—one that will force Tom and Paul into a fiery drama, spun from a book whose power and meaning have long been misunderstood.

“Profoundly erudite . . . the ultimate puzzle-book.”—The New York Times Book Review

Source:
http://www.amazon.com/The-Rule-Four-A-Novel/dp/0385337124

2014年5月10日星期六

FREE THE FUTURE OF A RADICAL PRICE - CHRIS ANDERSON (二手8成新 RM2 不包邮)

File:Free by chris anderson bookcover.jpg

Overview

Free follows a thread from the previous work. It examines the rise of pricing models which give products and services to customers for free, often as a strategy for attracting users and up-selling some of them to a premium level. That class of model has become widely referred to as "freemium" and has become very popular for a variety of digital products and services.

Free was released in the United States on July 7, 2009, though the night before, on his blog, Chris Anderson posted a browser readable version of the book and the unabridged audiobook version. Anderson generated controversy for plagiarizing content from the online encyclopedia Wikipedia in Free.[1] Anderson responded to the claim on his The Long Tail blog, stating that there were disagreements between him and the publisher over accurate citation of Wikipedia due to the changing nature of its content, leading him to integrate footnotes into the text.[2] Also on his blog, he took full responsibility for the mistakes and noted that the digital editions of Free were corrected. The notes and sources were later provided as a download on his blog.[3]

Source:
 http://en.wikipedia.org/wiki/Free:_The_Future_of_a_Radical_Price